The Story Behind Button The Bride

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Button The Bride isn’t just a product — it’s a legacy.

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My dear friend, Susie Uphues, created this elegant, simple bridal tool. Susie was full of love, joy, and creativity, and she wanted to make one of the most stressful moments on a wedding day — buttoning up the bride’s gown — effortless and graceful.

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Susie’s vision was that every bride should feel calm, confident, and cared for on her big day. After her passing, I felt compelled to carry on her dream and ensure that her creation endures. Relaunching Button The Bride is my way of honoring Susie’s life, her spirit, and the beautiful idea she brought into the world.

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Why We’re Relaunching

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• To carry forward Susie’s vision and share Button The Bride with brides everywhere

• To provide an essential, elegant tool that makes wedding mornings smoother and more joyful

• To honor her memory by helping brides and their families on one of the most important days of their lives

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How You Can Help

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Your support will go directly toward:

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• Branding, marketing, and relaunch efforts

• Bringing our new bridal product to life

• Growing awareness so brides and bridal shops everywhere can experience the ease of Button The Bride

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Every contribution — big or small — helps ensure that Susie’s vision continues to flourish.

 

Join Us in Honoring Susie

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Supporting this relaunch means you’re not only helping brides around the world — you’re also helping keep alive the dream of a woman who poured her love into this idea.